Interactive multimedia from scratch
As part of my course work at the University of Minnesota, I wanted to produce an interactive multimedia project on the economic crisis. After following a couple other student projects, like Soul of Athens and Andaman Rising, I knew exactly what I wanted to do and had absolutely no idea how to do it. Three months later, I completed my first interactive web site, Times of Recession, and this is what I learned.
1) Make the project matter
The best way to learn a new skill is to work on a project that you truly care about. For me, I wanted to produce this site because it was something I enjoyed doing and I thought it could do some good. As a result, I picked up some new skills in the process. If you can find a project that you’re personally invested in, it becomes more rewarding to try new things and spend the time to make it great.
2) Software isn’t scary
It’s usually the technological limitations that prevent journalists from embracing new forms of storytelling, but that’s ridiculous. Too many journalists limit what they’re capable of learning by assuming the skills they need are out of reach. A couple books and a date with Lynda can even the playing field. It’s hard to imagine starting from scratch with a piece of software and making something that looks presentable, but similar skills from other platforms will carry over.
3) Target your weaknesses
Identify your weaknesses and work them into your next project. This will lead to a more well-rounded project and you’ll be a better journalist for it. If you’re not learning and growing, then you’re falling behind.
4) Set a deadline
Working on deadline is the fastest and easiest way to learn. I was fortunate to have an external deadline (a grade), but it also helps to pitch the project early. Tell you friends when they can see it and let them bug you until it’s live. There’s nothing that makes you move faster than a deadline.
5) Find an expert
With any project, it is extremely important to find an expert who is willing to help you through the project. This shouldn’t be used as a crutch, but rather a lifeline. There’s inevitably going to be problems and it’s important to find someone with the skills to get you through the rough spots. This person can help keep you on task and hold you accountable if you drop the ball.
6) Make the time
Finding spare time is tough so allocate the time you have accordingly. Set aside a couple hours each week to read or work on something new. Finding the time shouldn’t be a problem if you picked the right project.
7) Plan an attack
Producing an interactive multimedia site is great, but then what? How will you audience access the site? And how will you measure its success? Building a site and launching it are two different skills. Be prepared for both.
Think business
Try to think like a business major (in moderation). If you’re not, just fake it for a while. You might accidentally learn something extremely valuable. As an example, when I finished Times of Recession, I decided to market the project to local news organizations. I sent emails to online editors across the state and offered to sell them exclusive rights to the highest bidder. I was able to create competition between the organizations and help make the project more marketable. Thinking from a business perspectives can create new opportunities to do the work that you love.
9) Journalists can advertise too
Once you’ve identified your audience, don’t be afraid to advertise. I created a Facebook advertising campaign for less than $10 dollars that targeted online editors and multimedia producers (and places I wanted to intern). I was able to use a highly targeted ad campaign to get my site to the people with the power. The ad campaign left about 25,000 impressions on about 20 Facebook accounts. Pretty awesome stuff. In addition, many of the targeted users overestimated its distribution (because I was “advertising”) and were more likely to pick it up. Spending a few dollars on targeted advertising now will be worth it later.
10) Take a risk
Do something so ridiculous that people think you’re crazy. This doesn’t mean do something stupid, but make it a project that you can learn from. There has never been a better time to experiment. The biggest risks have the best rewards.
And #11, since every other list has 10…
11) Get started now
If you really want to “wow” somebody, it’s not going to happen in an email. Trust your instincts and be willing to learn. Plus, it’s a very different conversation when your boss knows what you can do. Many projects never happen because of the details. If the project matters and you can learn something new, then get started now. You can work out the details along the way.
Welcome back to campus
The Gophers opened up their football season with a 20-13 victory over Air Force in the first game ever played at TCF Bank stadium.
Times of Recession
In the midst of a broad-based recession affecting nearly all sectors of the economy, University of Minnesota student McKenna Ewen shows how the economic downturn has shaped his home state of Minnesota.
Winning the (video) story
As of late, I’ve been thinking a lot about the best way for newspapers to compete with TV stations to win the big video stories of the day. When I started working with newspaper video, my goal was always to be first. Since the web offered an opportunity to upload a video at any time, I thought I could beat TV stations before their 5:00 and 6:00 deadlines. With the exception of breaking news stories, I soon learned that there’s not much of an appetite for the first story of the day compared to the best story of the day.
I don’t think newspapers can compete with the well-oiled TV machines at their own game. Instead, they can win the stories of the day by using their additional resources and context. The Knight Foundation’s Matt Thompson recently wrote five concrete steps toward improving the news. In the post, item number one said: “Don’t ‘win the morning.’ Win the story.” I think that mentality is the future of online video.
On Saturday, I covered the University of Minnesota’s first game in their new football stadium. The home opener took place around 6:00 PM with roughly six TV stations (including the Big Ten network), a couple online outlets and myself covering the video elements of the story. Each TV station had at least two videographers and one reporter covering the game and it finished around 9:00. During the post-game interviews, the TV crews stayed for the head coach’s press conference and then slowly started leaving to make deadline. The number of cameras in the room dropped from seven cameras to two (the guy live steaming and me).
The next day, I visited each station’s Web site to watch their coverage of the event. Here’s the best TV story that I could find online:
Did you notice how all the footage was shot before the game ever started? All of the TV stations had access to the field and could record the game, but they only had time to use a few of the big plays later in sports. So, what happened to all of that great footage that wasn’t ready for deadline? It sits on a shelf as part of history that most people will never see. To win this story, online news organizations need to consistently beat this style of story.
WCCO-TV did a nice job pulling together this nat sound story with game footage later in the broadcast. Also, here’s the story that StarTribune.com ran the next day:
Instead of running stories when they are suppose to run – newspapers can run stories when they’re ready. It becomes a whole new story when you hear from coaches and players at the 10:00 press conference, and see how the team actually did in their home opener. This online video environment provides an excellent opportunity to engage users in high-quality storytelling if organizations are willing to invest in the resources to make these stories possible.
UPDATE: Kare11 recently aired this story as part of their Extra segment a couple days after the stadium launch. Awesome to see a local TV station following up with a big story.
Nominated for an Emmy!
Ewen Media has been nominated for an Upper Midwest Regional Emmy nomination for its latest project, Times of Recession. This is the organization’s first Emmy nomination and a tremendous honor to be associated with some of the top journalists in the Upper Midwest region. This is a very exciting moment and it’s great to see that all the hard work to build this project has paid off.
The awards will be announced on September 26 as part of the Emmy Awards ceremony in Minneapolis. Thanks again to everyone who helped make this site possible.
- McKenna
Also, here’s a link to the press release and the other nominees.
